Source: Red Sox TV ratings are up 74% this year among adults 25-54, and 15% from 2019. If you win, they will come https://t.co/lMP3ZLWdlc
— Alex Reimer (@AlexReimer1) September 23, 2021
“NESN’s Red Sox ratings are up 74% in the coveted 25-54 year-old demo from 2020, according to a source. The number is also 15% larger than 2019,” wrote Reimer.
The increase comes after the Sox went 24-36 in the shortened 2020 season, as the ratings were way down even in the thick of the COVID-19 pandemic. Boston also underachieved mightily in 2019, after winning the World Series the year prior.
“Without exact ratings figures, it’s to compare how this season stacks up against 2018. The Red Sox drew a 7.26 rating on NESN, up 26% over the previous year,” Reimer added.
In 2020, the ratings reportedly saw a decline of 58%, and they also plummeted in ratings during the 2019 season after missing the postseason the year after winning the World Series.
“It’s also important to keep in mind the cable TV audience continues to dwindle. An astounding 50.4 million people are projected to have cut the cord by the end of this year, up from 15.6 million in 2014,” noted Reimer.
(Photo of Boston Red Sox by Billie Weiss/Getty Images)